living social because of the rise of social media and smartphones, companies like
LivingSocial and Foursquare can target consumers and drive them to
storefronts in ways that the Yellow Pages and websites from the past
boom like Microsoft's Sidewalk could not do. "I think we're in a
position to do something revolutionary for local advertising,"
Foursquare Chief Executive and Co-Founder Dennis Crowley said during
the Reuters Global Technology Summit
The feature, available through LivingSocial’s mobile app, is test launching in the company’s hometown, Washington, D.C., and will highlight nearby deals that are usually for a much shorter term than the company’s regular offers, which are live for 24 hours and then can be redeemed for six to 12 monthFor example, LivingSocial is offering a deal in Washington for the Spy Museum that’s good for four hours. Equinox, a local restaurant, will run deals on Sundays, Mondays and Tuesdays to help drive traffic during slow times. Some 44 merchants have signed up for the program so far, a rep says.
0 comments:
Post a Comment